Delivering against brand

Finally, a site with a wholly intuitive UI and perfectly utilitarian delivery against the promise of its brand identity. Some forward-thinking entrepreneur identified an unanswered consumer need and filled it, cleanly and directly, grabbing all the low-hanging fruit and dominating the information-brokerage market for a qualified and growing customer segment:

IsLostARepeat.com

There, you see? Now I know what I'm doing tonight.